Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki

NORNORM, a Nordic scale-up company with a fully circular business model that provides office furniture on subscriptions, announced a new partnership with real estate investment company, Antilooppi in Finland. Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.

Antilooppi x NORNORM

Antilooppi and NORNORM introduce a unique plug-and-play solution: Antilooppi’s "Aina Valmis" offices now include NORNORM as an integrated furniture option. This allows all tenants to access flexible, high-quality office furnishings as part of their ready-to-use spaces, offering convenience and adaptability across all locations.

This partnership takes center stage in Antilooppi’s latest “Aina Valmis” (Always Ready) office concept, newly launched at the iconic Paasitalo building in Hakaniemi, Helsinki. The 1950s-inspired building has been carefully modernised to offer, move-in-ready office spaces. Through the new collaboration with NORNORM, these offices offer a flexible furniture subscription service, enabling businesses to enjoy Nordic-designed furniture without the need for upfront investments or long-term commitments.

"As a responsible property owner, we always want to offer our clients the best possible solution, and our collaboration with NORNORM is a great example of this," comments Antilooppi CEO Tuomas Sahi.

Through NORNORM’s subscription-based model, businesses can effortlessly furnish their workspaces, scaling their office needs as they grow, all while contributing to a sustainable, circular economy. This solution is ideal for companies looking for agility, cost-efficiency, and environmentally responsible practices.

“Our collaboration with Antilooppi demonstrates how we together can bring more sustainable and modern solutions to clients. Our service, based on the circular economy, is designed to adapt to clients' needs and reduce resource waste—not as an exception, but as a rule. We are excited to be part of this development, where workspaces are both efficient and environmentally friendly,” says Jonas Kjellberg, Founder & Chairman of the Board at NORNORM.

The collaboration exemplifies how businesses can adopt circular economy practices without compromising on quality or aesthetics. NORNORM’s subscription service reduces waste by reusing and refurbishing furniture, while Aina Valmis spaces are built with eco-friendly materials and designed to minimise the need for extensive renovations between tenants.

"The growth of Aina Valmis has been remarkable, and we are excited about its expansion to the excellent location of Hakaniemi. The Aina Valmis office provides a flexible and effortless solution that scales with a company's growth and is also sustainable. With everything thoughtfully prepared, companies simply need to bring their people and business here. This way, they can focus on their core operations while their space and furniture needs are handled flexibly," says Johanna Sarekoski, Antilooppi's Director of Concepts and Marketing.

As the Aina Valmis concept expands rapidly across the Helsinki metropolitan area, this collaboration between NORNORM and Antilooppi is set to redefine the way companies think about their office spaces—focusing on flexibility, sustainability, and the circular economy.

Photocredit: Mikael Petterson/Antiloopi

About NORNORM
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. This is good for business, people, and the planet.

Backed by Inter IKEA and Verdane among others. NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture.